Friday, January 2, 2009

Day 2: Pound For Pound Challenge

"The Biggest Loser" is my reality show indulgence. The show has teamed up with Feeding America to donate 10 center of food for every pound you lose. Just register and report your results between April Fool's Day and Cinco de Mayo 2009.

If weight loss was part of your resolution, this is a great way to stay motivated and feel even better about your efforts.

My contribution: I pledged 20 pounds. To register:

Or, if you're not planning to lose weight, but still want to contribute, look for specially marked packages of General Mills products, including Cheerios®, Green Giant® Valley Fresh Steamers™ and Yoplait yogurt, and mail the seals to:

Pound For Pound Challenge
P.O. Box 400013
El Paso, TX, 88540-0013

Be sure to include your return address on the envelope. Feeding America uses that information to donate to food banks in your area.

For every Pound For Pound Seal and/or Lid received by December 31, 2009, General Mills will donate 10¢ to Feeding America™ up to a $275,000 maximum donation.